Selling Wholesale on Amazon: A Brief guide
December 24, 2022 Amazon Wholesale
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Selling wholesale on Amazon is one of the best internet income streams. It is a secondary source of income for many individuals. Small enterprises are moving to e-commerce platforms due to their popularity.

The best Amazon modality is selling wholesale on Amazon. If you choose private labels, you have almost certainly lost motivation. Consequently, being a wholesale internet seller on Amazon might have caught your attention.

We have wonderful points to share, though selling wholesale is a practical substitute for the private label company model.

Selling wholesale on Amazon’s working Mechanism

The term “wholesale” means purchasing goods in large quantities from a manufacturer, supplier, or distributor at a reduced price and then reselling them on Amazon. Therefore, you may be asking how to sell wholesale goods on Amazon. Selling in bulk on Amazon is very similar to other business models. If you’re wondering how to wholesale on Amazon, just follow these simple instructions:

  • Open a seller account on Amazon
  • Find a product that will sell well.
  • Purchase the items
  • Produce a product listing
  • Introduce your product
  • Manage your inventory
  • Keep an eye on your sales
  • Expand your company.

There are a number of things you should think about before considering selling wholesale on Amazon. You should think about your preferred technique for

  • Inventory storage
  • Fulfillment before selling bulk items on Amazon.

Which one is better FBM or FBA?

Fulfillment by Amazon (FBA) is a better choice if you’re thinking about selling wholesale on Amazon. Amazon will take care of inventory storage, fulfillment, and customer service, so you don’t have to as they handle the labor-intensive tasks, your workload is lighter and you have more time to concentrate on growing your company.

Which one is better FBM or FBA?

Fulfillment by Amazon (FBA) is a better choice if you’re thinking about selling wholesale on Amazon. Amazon will take care of inventory storage, fulfillment, and customer service, so you don’t have to as they handle the labor-intensive tasks, your workload is lighter and you have more time to concentrate on growing your company.

In the FBM model, third-party sellers are in charge of

  • Inventory storage
  • Order packing
  • Delivery
  • Customer support

Under the FBA model, Amazon stores third-party sellers’ merchandise when they deliver it to one of its fulfillment centers, commonly known as warehouses.

In FBA, Amazon manages on the behalf of yourself.

  • Customer support
  • Selection
  • Packing
  • Shipping

How does selling wholesale on Amazon work?

If you use FBA, you’ll have to cover certain charges for Amazon. There will be charges for both fulfillment and monthly inventory storage. These costs, however, can end up being less than what you would have to spend if you managed fulfillment yourself.

Order fulfillment and inventory holding can be quite expensive under the FBM paradigm, particularly if you are shipping bulky, delicate items like big-screen televisions.

Having said that, if your products are big or don’t sell quickly due to low demand, FBA might not be the best fulfillment solution for you. You can be required to handle order picking, packing, and shipping, as well as the storage of goods. Therefore, selling wholesale on Amazon makes a lot more sense when combined with FBA.

You may be wondering how wholesale differs from other selling models now that you know what it entails. After all, they’re all about finding products to sell to customers for a profit.

Selling Wholesale on Amazon is the Best Business Model

Amazon provides other business opportunities to earn money other than wholesale.

Other business approaches of Amazon are:

  • Private Label
  • Retail Arbitrage
  • Dropshipping

The wholesale business is safe as compared to other Amazon schemes. It has certain key distinctions from other business models. You must understand how to sell wholesale goods on Amazon. You need to do a lot of preparation when selling wholesale on Amazon.

Let’s compare Amazon’s wholesale sales to several other sales models.

Wholesale vs Private label

There is some haggling involved in both private labeling and wholesale. Wholesalers offer pre-existing branded goods, while private-label retailers sell products under their own brand names. As a result, wholesalers do not need to make a new product listing. They match a listing that already exists. On the other hand, private label vendors must make a new product listing.

Wholesale vs Retail Arbitrage

Both wholesalers and retail arbitrage sellers use already present products to buy. Discount prices are used by both wholesalers and retail arbitrage sellers. Wholesalers buy in bulk, whereas retail arbitrage sellers buy individual items. Wholesalers negotiate lower prices directly with suppliers. However, retail arbitrage sellers do not deal with suppliers directly. They simply purchase items on sale.

Dropshipping vs Wholesale

The other is the dropshipping business model. Dropshipping does not need an inventory. Dropshipping is the act of displaying products from a supplier with the specifics of a customer’s order. Drop shippers and wholesalers both market products with well-known brands. However, drop shippers merely serve as intermediaries. Wholesalers, on the other hand, are in charge of managing their own inventories and completing orders.

Pros of Selling Wholesale on Amazon

You can benefit from the recognition of well-known businesses.

The success of the name brand you are selling is crucial to the wholesale market. You sell products from well-known brands that are already in high demand as a wholesaler. One of the best benefits of selling wholesale on Amazon is this. As a result, your consumer base is secure, and marketing expenses are reduced. You may simply take advantage of this since the brands already manage their marketing and promotion. If you purchase them in volume, wholesale sales are frequently more profitable as well.

Simple to assemble

Wholesale gives you the option to choose products from a huge variety of brands. You don’t have to worry about doing comprehensive product and market research. Your business operations can start up and run smoothly in less than six weeks if you find a supplier to fill your inventory.


Although private labels get the prize for the most profitable approach, distributors make money more quickly. According to a survey of vendors conducted by Jungle Scout, 57% of wholesalers made money in less than three months. However, 65% of private-label vendors reported that it took them six months to break even.

High-profit margins are possible for Amazon bulk purchases. Gaining reasonable low prices from suppliers can allow you to make substantial profit margins. Because you can gain significant discounts for buying in bulk, unlike other selling methods, wholesale sales can be lucrative.


You can avoid the headache of creating fresh product listings by selling in bulk on Amazon. Building a brand and actively marketing your goods are not issues that need to be addressed. Consequently, you can devote more time and effort to creating a sustainable business.

You may put more of your attention on finding products, providing excellent customer service, and earning positive reviews, all of which will help your business expand.

Guaranteed Inventory Availability

Selling wholesale guarantees that you will always have products in stock as long as your supplier keeps manufacturing. This easily translates to repeat customers who will keep coming to re-order products from you.

Sounds great, right? But before deciding to start selling, you should also consider the drawbacks of the wholesale selling model so that you will be well-prepared to handle them. 

Cons of Selling Wholesale on Amazon 

High levels of competitiveness are present

Although not having to create a new listing is fantastic, adding your offer to an existing listing puts you in competition with other sellers who are offering the same thing. You will need to offer cheaper prices than your rivals in order to stand out from the crowd, which could dramatically diminish your profits.

An upfront payment

Yes, this is less expensive than a private label. But the price is still high. To buy something in large quantities, you must invest a sizable sum of money.

Inventory danger

Because you are buying in bulk, you run the risk of having a sizable stock that might go unsold if the product turns out to be in low demand.

Exhaustive research

As the example above demonstrates, picking the incorrect product might ruin your business. Therefore, you must dedicate a significant amount of time to product research. It may be difficult to find a trustworthy source because well-known businesses will screen you first. You must research other options if your application is denied.

Top Techniques for Amazon Wholesale Sales

As previously mentioned, the selection of products from a reputable manufacturer is most important. Some suggestions and methods for successfully starting and operating a wholesale business are as follows:

Product research

Profits from the popularity of well-known brands are generated in the wholesale business model. So be sure to search for well-known brands with popular products. Do not select a brand that has little demand. It is difficult for you to start with an unknown brand.

The best-selling items page on Amazon is an excellent place to start. You may be sure there is a great demand for these products because Amazon’s best sellers generate enormous sales. Additionally, there is a lot of competition, making repeated Buy Box victories essential to profiting from top-selling items.

Avoid purchasing items that are already sold by Amazon because it is well known for having extremely low pricing that is impossible to match.

Avoid items from private label sellers because it is a challenging job to promote your business. Additionally, private-label vendors may prevent you from adding your offer to a listing they already have.

Locate the ideal provider

Find a wholesale supplier for the profitable brands you discovered through your research. Finding a supplier as a private label seller is different from finding a source as a wholesaler. As a wholesaler, you work directly with brand owners or manufacturers rather than suppliers or manufacturers. Simply tell the brand owners or manufacturers that you’re interested in starting a wholesale account with them when you get in touch with them.

  • You can get your goods more quickly if the brand owners belong to the United States. In this manner, you will overcome issues like international shipments and customs clearance.
  • Communication obstacles like language and time zone differences are not an issue. The vendors you contact most likely adhere to American business hours.
  • Given that you are not developing a new brand, you don’t need to bother about design, logo, or packaging. You offer the goods of well-known brands as a wholesaler.

Initial Steps To Start Selling Wholesale on Amazon

Registration Of Limited Liability Company(LLC)

You must register a legitimate business entity, such as a limited liability company(LLC), in order to conduct wholesale business. Some states also permit you to operate as a sole proprietor. Suppliers will ask to see your company registration documents or certificate.

Resale certificate

Your state Manufacturers or suppliers may also ask for your resale certificate if you are in the United States (or reseller license). With the aid of this certificate, you are able to buy goods from a manufacturer, wholesaler, or distributor and avoid paying local sales tax. Most brands or wholesalers won’t let you purchase wholesale without this.

Employer Identification Number (EIN)

The EIN is a way for a business to be tax-identified. If you have workers or conduct business as a company or partnership, the EIN is especially important. The EIN is not legally necessary if you are a sole proprietor without workers, but it could help your company.

After the above-mentioned steps, it’s time to contact manufacturers and brand owners. You need to collect the information follow the following steps

  • Do a simple Google search for a brand owner.
  • Their website will undoubtedly appear in the search results.
  • Send them an email explaining your desire to start a wholesale account by visiting their website
  • Scrolling to the “Contact Us” section
  • Clicking the “Send Email” button
  • If their phone numbers are listed on their website or on any social media account, you can also get in touch with their sales representatives.

Tips to find the best supplier

Find the wholesale suppliers

Attend the trade exhibitions. It is another approach to finding wholesale suppliers. This is especially helpful for finding the product. You can offer a product that isn’t currently available on Amazon. You can speak with brand owners face-to-face at tradeshows. It is more helpful to find out more about their ideals, past experiences, and current problems. Aside from this, it gives you the chance to introduce yourself.

Make a connection with Suppliers

You can be sure that other vendors are knocking on their doors. If you want to be a reseller for a well-known brand, then you need the intense attention of suppliers to compete with other vendors. Well-known brands are big corporations or conglomerates. They invest heavily in international marketing campaigns. As a result, you must touch them.

Demonstrate yourself

You must demonstrate how you can add value to their brand. Therefore, you will compete with established companies. Keep in mind that making money is a company’s primary goal. Therefore, the most crucial thing is how you can boost their sales.

Research the business of suppliers

To win the trust of a supplier, recognize the following points.

  • Research the business of the supplier
  • Their annual income
  • Their goods
  • identify particular areas where you believe they may improve
  • offer workable answers to the problems you identified.

For instance, if the product’s packaging is unattractive, you might recommend a different style. Alternatively, you might draw attention to any poor-quality product photographs that are readily available online.

You may also persuade well-known brands to engage with you by providing them with evidence of your prior success, whether it was as an offline retailer or an Amazon seller.

Make brands that don’t already have a presence aware of the advantages of utilizing Amazon as a second sales channel. Also give examples of how you plan to use Amazon’s strength and potential to increase sales, such as by starting from scratch to create new, optimized product listings.

Additionally, you’ll need to haggle over costs and order sizes.

It’s likely that you will initially receive multiple “no” responses, but keep trying. It can seem like there is an endless back and forth during negotiations, so keep pushing until you reach a good conclusion.

Keep an eye on your sales and inventory

Knowing when and how much to reorder in bulk from your supplier is a crucial component of successfully selling wholesale. Prior to stocking up, you must keep an eye on your inventory level as you complete orders.

You must also keep track of your past sales in order to determine how many bulk quantities to buy. If you place a large order and your goods don’t sell quickly, you’ll spend a lot of money storing inventory. Additionally, if you place an inadequate order and your goods sell out rapidly, you risk losing out on sales.


You should start selling wholesale if you’re seeking a side business and a source of revenue that won’t require a lot of your resources or time. Despite being lucrative, the wholesale business is not without its difficulties. Your success in selling wholesale is assured, though, if you put the tips we’ve provided into action.


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